18% And Counting

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Why

In the United States, Hispanics/Latinxs are more likely than any other ethnic group to purchase movie tickets relative to their population percentage. They make up about 18% of the entire United States population, but are 23% of moviegoers. Through the use of satirical posters, that would be placed in high entertainment recruitment areas, I want to create a conversation about the stereotyping and misrepresenting of Hispanics/Latinxs in film and television.

Posters

Los Oscars

2018
11x17in
Poster Print

The piece shows three oscar statues. Each is decorated with a white bandana is holding a plastic broom with both hands. The words "The Oscars" behind the three statues.

These Lands (RED)

2018
18x24in
Poster Print

The piece shows the silhouette of California, in white, with a single star displaying the location of Los Angeles.The words read, "These lands were Spanish before they were even English" with each word being stretched into the background.

These Lands (White)

2018
18x24in
Poster Print

The piece shows the silhouette of California, in red, with a single star displaying the location of Los Angeles.The words read, "These lands were Spanish before they were even English" with the words being stretched down and to the right.

Bienvenidos

2018
11x17in
Poster Print

This piece presents reads "Welcome. September 4, 1781. The Town Of Our Lady The Queen Of The Angels. Governor of High California, Felipe de Neve Padilla."

i'm brown

2018
11x17in
Poster Print

This piece reads "Yes I'm brown. No I don't have an accent. It has a brown background, with orange text as well as a white highlighted "yes" and "no".

Latino Stories

2018
11x17in
Poster Print

The piece reads "Hollywood is ok with recognizing latino stories, but not latino actors". There is a sign nestled between two words to the right of the first "latino".

Remember

2018
11x17in
Poster Print

The piece reads "Hollywood is ok with recognizing latino stories, but not latino actors". There is a sign nestled between two words to the right of the first "latino".

About

My name is Juan-Felipe Pataquiva. I am a Graphic Designer with a passion for just about everything design. This is just one of many projects I have both designed and curated. This project's purpose is to continue the conversation about Latinx and Hispanic talent within the entertainment industry. This project hits close to home as I am someone who has personally been effected by this and have been a witness to several current events that have demonstrated the continued efforts of both the Latinx and Hispanic population and celebrities. Latinx and Hispanics make up about 18% of the entire United States population, but are 23% of moviegoers; this demonstrates a disproportion and an underrepresentation of actors and actresses who are just like us. Thank you for visiting the page and taking a look at a project that I have worked on over the span of two semesters.